The Best of British: Swift
Swift was the fourth title to emerge from the Hulton Press stable under the auspices of the Reverend Malcolm Morris as part of his crusade to produce high quality, morally uplifting comics for children. Whilst never to gain the giddy heights achieved by Eagle, it joined secondary titles Girl and Robin, and was a publication which targeted the then-untapped audience between pre-schoolers and independent readers, completing for Hulton a slick and colourful line of publications which catered to all “good and decent” children from the cradle to adulthood.
